Three packages of Wild Pacific Sea Snacks, featuring blue, green, and red labels with fish illustrations, placed on a yellow-striped tray.

Scaling a Canadian Pet Brand From Local Favourite to Retail-Ready Growth

Brand, product, packaging, e-commerce, and marketing systems for a growing dog treat company expanding across Canada and into the U.S.

Unpack the Foley Dog Project
A Lululemon store display with people doing yoga poses inside a glass enclosure at train station, with one person taking photos and another standing and observing.

Lululemon City Sweat Pop-Ups

A brand activation concept designed to bring movement, recovery, and community into the city through elevated retail experiences.

Unpack the lululemon Project

Gumloop: The Anti-Generic SaaS Direction

A creative direction exploring how an AI brand can feel more human, memorable, and culturally relevant without losing clarity or trust.

Unpack the Gumloop Project

Nanaimo Chamber of Commerce: A Clearer Brand Voice for Local Business

Design and communication work that helps a community-focused organization show up with more clarity, consistency, and credibility.

Unpack the Nanaimo Chamber Project

GreenTech: Brand Refresh and Local Growth Strategy

A refreshed identity and measurable door-hanger campaign for a sustainable property care company looking to grow through local, neighbourhood-level engagement.

Unpack the GeenTech Project

West Coast Helicopter: A Sharper Brand Presence for High-Stakes Aviation

Visual and communication work designed to support trust, professionalism, and clarity for an aviation company operating in demanding environments.

Unpack the West Coast Helicopter Project

Marcon: Life in Progress

A brand concept exploring how real estate marketing can feel more human by focusing on the lives, routines, and moments that happen inside a place.

Unpack the Marcon Project
Display of natural cosmetic products, including facial oil, handmade cosmetics, and packaging materials, with green and black branding elements.
A close-up of a digital device screen displaying a graphic design interface with color swatches, a thank you message, and gift box illustrations.
Color palette with hex color codes, yellow donut with the text 'simple donut', orange and pink illustrations with donuts, and pink seating area with chairs.
Mockup of a branding kit for Ecolibrium energy solutions, including color swatches, a logo with an orange gauge circle, a car wrap design, a test in progress sign, and printed marketing materials.
Design mockup of sports merchandise including a soccer jersey, soccer ball, flag, and logo for KAM Soccer in shades of blue and black.
Display of Foyle dog treats, including various flavors and packaging, with a focus on healthy treat options for dogs.
White baseball cap with navy blue logo of Nanaimo Chamber and additional branding elements
Graphic design showing color codes, a logo for West Coast Helicopters, a helicopter, a smartphone, snack packets, and luggage with the West Coast Helicopters branding.
Design board featuring green and white branding elements for Greentech Property Care, including logo variations, color palette, promotional signage, and branded vehicle.

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