Logo Redesign Rooted in Local Identity and Modern Versatility
The Greater Nanaimo Chamber of Commerce needed a refreshed visual identity—one that could modernize its presence while honouring its deep local roots. The goal was to create a flexible logo that could scale across digital and print applications, promotional materials, signage, and merchandise without losing clarity or character.
Local Identity
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Local Identity |
The Bastion
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The Bastion |
Honouring the Past with a Modern Lens
At the heart of the new mark is one of Nanaimo’s most recognizable landmarks: The Bastion, a historic wooden fort that’s become a symbol of the city. Rather than rely on overly literal representation, the structure was subtly embedded into the letterforms.
The result is a bold, geometric logo that remains clean and functional, yet unmistakably tied to place. It brings together tradition and modernity in a way that feels fresh and grounded.
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