Logo Redesign Rooted in Local Identity and Modern Versatility

The Greater Nanaimo Chamber of Commerce needed a refreshed visual identity—one that could modernize its presence while honouring its deep local roots. The goal was to create a flexible logo that could scale across digital and print applications, promotional materials, signage, and merchandise without losing clarity or character.

Business cards for Nanaimo Chamber featuring a blue logo with a white flag and the chambers' name, and a white card with contact details for Cory Smith.
Close-up of a baseball cap with the logo of the North Carolina Nanimo Chamber in blue and white.
Logo for the Nanaimo Chamber featuring large navy blue 'NC' with a flag and lighthouse silhouette, and 'Nanaimo Chamber' written below in black text.
A solid dark blue background with white text displaying the hashtag #010080.

Local Identity

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Local Identity |

The Bastion

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The Bastion |

A white ceramic mug with blue abstract shapes and a blue handle, lying on its side on a light gray surface.

Honouring the Past with a Modern Lens

At the heart of the new mark is one of Nanaimo’s most recognizable landmarks: The Bastion, a historic wooden fort that’s become a symbol of the city. Rather than rely on overly literal representation, the structure was subtly embedded into the letterforms.

The result is a bold, geometric logo that remains clean and functional, yet unmistakably tied to place. It brings together tradition and modernity in a way that feels fresh and grounded.

A black background with the word 'After' written in red, with an orange arrow pointing to the word.
Logos of the Greater Nanaimo Chamber of Commerce and the Nanaimo Chamber, with a wave design and taglines about community and business.
A black background with the word 'Before' written in orange handwritten script, and an orange arrow pointing to the right.

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