Close-up of the word "Moe" in gray text on a black background with a stylized "e".

Brand Manager

Creative Director

Designer

Moe seated in a dark setting, looking upwards, holding a smartphone in his right hand, wearing a black t-shirt.
The word 'Snapshot' written in bold black letters on a white background.

  • 10+ years helping companies shape their brand, marketing, and creative direction.

  • Experience both agency-side and in-house, from early-stage startups to established consumer and B2B brands.

  • Helped grow a regional consumer brand to national distribution, more than tripling revenue as the business surpassed 5M units sold.

  • Built brands, campaigns, launches, packaging, digital experiences, and marketing systems from strategy through execution.

  • Comfortable moving between the big idea and the details, from positioning and creative direction to the work that actually ships.

  • Tech-forward by default, using AI and new tools to make research, workflows, and execution smarter without outsourcing the creative thinking.

  • Worked with founders, executives, internal teams, creative partners, retailers, and organizations across different industries and markets.

  • BBA in Marketing. Based in Vancouver, Canada. Fluent in English and Arabic.

Three packages of Wild Pacific Sea Snacks, featuring blue, green, and red labels with fish illustrations, placed on a yellow-striped tray.

Scaling a Canadian Pet Brand From Local Favourite to Retail-Ready Growth

Brand, product, packaging, e-commerce, and marketing systems for a growing dog treat company expanding across Canada and into the U.S.

Unpack the Foley Dog Project

Gumloop: The Anti-Generic SaaS Direction

A creative direction exploring how an AI brand can feel more human, memorable, and culturally relevant without losing clarity or trust.

Unpack the Gumloop Project
A Lululemon store display with people doing yoga poses inside a glass enclosure at train station, with one person taking photos and another standing and observing.

Lululemon: City Sweat Pop-Ups

A brand activation concept designed to bring movement, recovery, and community into the city through elevated retail experiences.

Unpack the lululemon Project
Instagram profile page for 'creativelogstudio' showing a grid of various creative and tech-related projects, including models, videos of design concepts.

Not everything fits in a portfolio.

A vintage-style arrow sticker with a red arrow and yellow border, pointing downward right.
Close-up of a red wax seal with a gold emblem and the intertwined letters 'T', 'C' and 'L' in the center.
A sign with the word 'unfiltered' written on it, featuring three stars and decorative lines, with a dark background and gold accents.
Close-up of a patch with the text 'the creative log' on a black background.
Vintage camera with a sign reading 'watch on Instagram'
Sticker with retro-style text reading "tap in" surrounded by decorative stars and lines.

The Creative Log is where I share the other side of what I do: the thoughts, sketches, experiments, and stories that don’t always fit into neat categories. It’s a space for behind-the-scenes moments, creative process, personal projects, and whatever I’m exploring lately.

@ creativelogstudio
Headshot of a man with short black hair, wearing a black shirt, sitting in front of green plants and a neutral background, with a quote 'Moe is a Brand Beautifier' and his name Balraj Maan from Lendlab Mortgage Inc.
A woman with wavy blonde hair, blue eyes, and a pearl necklace smiling in a close-up portrait.
A portrait of a smiling man with short brown hair, wearing a gray T-shirt, in an industrial setting with shelves and boxes in the background.
Portrait of Veronica Szick with red hair, smiling outdoors, wearing a light blue collared shirt, with greenery and buildings in the background, and a quote about process life.
A man wearing a navy blue cap with the Green Tech Property Care logo, a beard, and a green shirt with water droplets, standing outdoors with trees in the background. The image features a quote: "What we received was above and beyond our expectations!
A woman with shoulder-length blonde hair, glasses, and a black patterned top smiling in front of green foliage. Text overlay reads: "He's not only incredibly talented but also a genuine and kind individual." Below that, it says: Carolyn Jahnke, Busin
Portrait of a woman with light brown hair, wearing earrings, standing in front of colorful paint samples, with a quote from Alison Donaghey beneath her picture.

A story about premium without the fuss

A story about letting the art lead

A story about 1,000 orders in one weekend

A story about showing up for my community

A Story About the Past: Revisiting My First Portfolio

A blank light grey page with "Brand management" in Orange.

Brand Management

  • We don’t just build brands, we nurture them. We manage the full brand experience. Overseeing every touchpoint between you and your audience. From traditional channels like billboards, print, and events to digital ecosystems like email, web, and social media, we ensure your brand always shows up right: consistently, clearly, and creatively. Think of it as having a creative director in your corner, guiding the brand across every platform.

    • Brand consistency across all platforms

    • Strategic planning & creative oversight

    • Social media & email marketing

    • Traditional advertising (print, billboards, events)

    • Monthly or quarterly brand audits

A blank light grey page with "Brand Architecture" in Orange.

Brand Architecture

  • Your brand deserves a strong foundation. Brand Architecture is where we design or rebuild the core pillars of your presence, from your visual identity to your website and everything in between. Whether you're launching something new or evolving what exists, we craft the structure that supports your long-term growth and instantly communicates who you are.

    • Brand identity development & rebranding

    • Website & landing page design

    • Brand voice development

    • Creative systems

A blank light grey page with "Creative Interventions" in Orange.

Creative Interventions

  • Sometimes, your brand needs a moment, a bold move, a big splash, a standout experience. Creative Interventions are one-time high-impact projects designed to capture attention, create buzz, and leave an impression. From campaign launches to event activations and custom trade show builds, we design creative that stops people in their tracks.

    • Launch campaigns & activations

    • Trade show & booth design

    • Creative campaign concepting & production

    • One-off branded experiences

    • Custom campaign visuals & storytelling

Work and Highlights

Tell Me About Your Projects

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!!