A Modern Identity for a Legacy in Motion

West Coast Helicopters was ready for a brand that matched the scale of its work—trusted in government contracts, expanding into high-adrenaline experiences, and built to perform across helicopters, print, and digital platforms.

New Growth

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New Growth |

High-impact

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High-impact |

A Mark in Motion

The logo reflects movement and place. Each letterform is sliced with a clean slash—evoking rotor blades, coastal ridge-lines, or the horizon itself. The result is bold, modern, and highly recognizable across all mediums.

Expanding to New Audiences

WCH introduced four new adventure services:

  • Heli Hiking

  • Heli Skiing

  • Heli Fishing

  • Heli Surfing


    This B2C expansion helped the brand reach high-end experience seekers while extending seasonal revenue.

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