A Modern Identity for a Legacy in Motion
West Coast Helicopters was ready for a brand that matched the scale of its work—trusted in government contracts, expanding into high-adrenaline experiences, and built to perform across helicopters, print, and digital platforms.
New Growth
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New Growth |
High-impact
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High-impact |
A Mark in Motion
The logo reflects movement and place. Each letterform is sliced with a clean slash—evoking rotor blades, coastal ridge-lines, or the horizon itself. The result is bold, modern, and highly recognizable across all mediums.
Expanding to New Audiences
WCH introduced four new adventure services:
Heli Hiking
Heli Skiing
Heli Fishing
Heli Surfing
This B2C expansion helped the brand reach high-end experience seekers while extending seasonal revenue.
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