Creative Director
Product Manager
Designer
Over 10 years of industry experience.
Led marketing campaigns across national and international markets, driving measurable growth and visibility.
Supported the launch of multiple startups.
Advised on technology, marketing, and design through various board positions.
Partnered with non-profits to drive impactful fundraising campaigns.
Graduated with a Bachelor of Business Administration, concentrated in Marketing.
Based in Canada, working remotely with clients and teams around the world.
Fluent in English and Arabic.
Creative director & product-minded designer focused on high-impact experiences.
I turn strategy into moments people can see, touch, and share across brand systems, customer touchpoints, and high-impact activations (IRL brand experiences). I take ambiguous briefs and produce a clear, scalable idea. I build trust fast, define the real problem, and align decision makers on simple criteria. My process is simple: one-page brief, two review rounds, and clear “done” criteria. I am hands on, and my strongest value is design direction and taste. I edit, systematize, and raise the bar so the work performs in the wild.
A story about premium without the fuss
A story about letting the art lead
A story about 1,000 orders in one weekend
A story about showing up for my community
A Story About the Past: Revisiting My First Portfolio
Brand Management
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We don’t just build brands, we nurture them. We manage the full brand experience. Overseeing every touchpoint between you and your audience. From traditional channels like billboards, print, and events to digital ecosystems like email, web, and social media, we ensure your brand always shows up right: consistently, clearly, and creatively. Think of it as having a creative director in your corner, guiding the brand across every platform.
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Brand consistency across all platforms
Strategic planning & creative oversight
Social media & email marketing
Traditional advertising (print, billboards, events)
Monthly or quarterly brand audits
Brand Architecture
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Your brand deserves a strong foundation. Brand Architecture is where we design or rebuild the core pillars of your presence, from your visual identity to your website and everything in between. Whether you're launching something new or evolving what exists, we craft the structure that supports your long-term growth and instantly communicates who you are.
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Brand identity development & rebranding
Website & landing page design
Brand voice development
Creative systems
Creative Interventions
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Sometimes, your brand needs a moment, a bold move, a big splash, a standout experience. Creative Interventions are one-time high-impact projects designed to capture attention, create buzz, and leave an impression. From campaign launches to event activations and custom trade show builds, we design creative that stops people in their tracks.
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Launch campaigns & activations
Trade show & booth design
Creative campaign concepting & production
One-off branded experiences
Custom campaign visuals & storytelling
Tell Me About Your Projects
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!!